BlackBerry Executive expressed confidence in the upcoming releases of the company
A small room at the BlackBerry booth at the Mobile World Congress was the scene where Rick Costanzo, executive vice president and regional director of marketing for the Americas of Research in Motion (RIM), told Emol the problems it has had its company during the past year and look back how to dominate the market.
According reveals Costanzo, although 2011 was seen worldwide as the year that RIM and its products fell, the reality is different. The executive says that globally, the BlackBerry had significant growth, with even the most widely used brand of smartphones in Latin America. Clarifies that the fall in the rate occurred in the U.S. market and know what was the reason. “We realize what caused it. We decided to go for the international market and not to launch products with the first LTE chip available.
But we intend to do so in the future, so we are very confident in our ability to make a comeback. We are ready to strive and respond to trends in America, “he says, maintaining that while the world grew platform This year the company will attempt to “return”. RIM’s bid for this year is its new operating system for smartphones, BB10. Costanzo says the level of concentration is in the company in this software is unprecedented, “My opinion is that the strategy of the company has never been so strong as now. What we have to do is focus on the implementation, ensure that dates that we produce high quality, we do things right. That does not mean that we have done wrong but we are looking at things we have to do and saying ‘let’s go back to basic principles. “These basic principles, the executive , is the facilitation of communication and messaging.
This means that although systems will, for example, listening to music on phones, they will not be its focus and its commitment to differentiation. The same intention to show what became known BlackBerry email and messaging Instant, out in the 2.0 update which received the tablet operating system playbook last week. Costanzo says that this tablet is updated and also said that it is a kind of “preview” of what would be BB10 (whose first devices would be launched “in the second half of the year”), highlighting the ability of have the software to emulate Android applications.
Asked about the rumor that RIM is considering licensing the use of BlackBerry software, as its messaging service BlackBerry Messenger, the executive said it is something they are studying.
BlackBerry seeks to be among the first in the dial phones in the world and everything is predicted to do so in 2012. Earlier this year, BlackBerry had furror with his cell phone models and their RIM operating system. But the market fell between May and August making Android and Apple grow. But RIM is not willing to give budge and by 2012 will present new models of phones and a new operating system called BlackBerry 10.
Their arrival was not on the launch delay that made the company Research in Motion for the U.S. and UK in early April. Thus, the arrival of the platform reaches users in Brazil, Chile, Mexico and Venezuela.
The renowned name of Nokia’s Symbian operating system for the Belle Nokia now brings an interesting news about Nokia mobile applications. And is that as the operating system of Nokia, Symbian, has been “aldegazado” and what is said from Nokia, much faster, lightweight and easy to use.
By the time the company RIM confirmed anything about their new devices have the new operating system BBX, but strong rumors and speculations suggest that this will happen very soon and it looks to be in the first half of 2012. On the time and wait until that date there is only one photo of a supposed new Blackberry London.
I recently had the opportunity to try a C7 Nokia smartphone with a stylish, ergonomic design with rounded corners featuring a 3.7 inch touch screen with resolution of 360 × 640, Accelerometer, proximity sensor and ambient light sensor with a powerful ARM 11 processor with 680 MHz GPU with OpenGL 2.0 support all these features in your mobile system Symbian ^ 3.